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The Professional Version
I'm Myranda Atkinson, a lifecycle email and SMS strategist based in Colorado with 16+ years of marketing experience, including 8 years at Angi (then HomeAdvisor/Angie's List), where I worked my way up to Associate Director of CRM, and a 2-year stint as Director of Marketing at Lark Health.
At some point, I hit a fork in the road that a lot of experienced marketers eventually reach: keep climbing into bigger leadership and people management roles, or stay close to the actual work. I chose the work. Specifically, the lifecycle strategy work I'd loved for years, and that decision led me to consulting.
Today I help marketing teams of all kinds build smarter email and SMS programs: better strategy, better processes, and the infrastructure to actually execute both. I've worked with brands across consumer products, children's education, health tech, hospitality software, pet health, and luxury home goods, which means I bring a cross-industry perspective that's hard to get from a single in-house hire.
What I've Done (the numbers)
Results I'm proud of:
At Angi, I drove 157% growth in direct customer revenue to $18MM annually, built behavior-based lifecycle programs that delivered roughly 3x conversion lifts compared to batch campaigns, and developed next-best action propensity modeling that increased conversion rates by 62%. I also launched SMS lifecycle programs from scratch and grew them into a meaningful revenue channel.
At Lark Health, I generated a full quarter's worth of revenue in 48 hours, the largest enrollment day in company history. I scaled SMS from 9% to 46% of total marketing revenue in just 8 months, and built the forecasting models, intake processes, and roadmaps that allowed a team supporting 50+ stakeholders to operate predictably instead of reactively.
"Her intelligence and data-driven approach were key assets to our team. Our team achieved remarkable success, surpassing revenue goals of over $100 million from CRM channels."
Jill McEwan, Former Senior Director of CRM at Angi
The Winding Road Here
My career didn't start in email marketing. I have a degree in marketing, but my first job out of college was as a photographer's assistant for a traveling school portrait studio, which I loved enough to get promoted to photographer. From there I moved into production at a news station, then communications at a non-profit, before landing at HomeAdvisor and spending 8 years finding my lane in CRM and lifecycle strategy.
That path taught me how to learn fast, adapt to new industries, and see marketing problems from angles that specialists sometimes miss. It's probably why consulting suits me so well. I've built more domain expertise in the past year of consulting than I would have in several years in a single in-house role.
"She can assess an opportunity, bring structure and forecast the impact of anything that gets thrown her way."
Amanda Tinsen, Former VP of Marketing at Lark Health
The Human Part
My colleagues once voted me "Most Likely To Have Her Own TV Show Someday." I think it was based on the combined evidence of underwater hockey, swing dance performances, babywearing ballet, and camping in the desert in Egypt. These days my projects are slightly more domestic: at any given time I have about a dozen art and craft projects in progress, from learning to quilt on an antique sewing machine to doing crafts with my kids and drawing at the museum to painting with various mediums.
My dog Oscar makes regular appearances in client meetings. He has never once derailed a conversation, but he has generated some emoji fan art.
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