I don't sell pre-packaged services, because no two email programs or teams are exactly alike. What I do is listen to where you are, figure out where you want to go, and build an engagement around that. Below are the types of work I do most often. If something sounds familiar, let's talk.
For teams that want clarity on where they stand and a real plan for what's next
Before I can tell you where to go, I need to understand where you are. I'll immerse myself in your existing lifecycle journeys, team processes, how work actually flows day-to-day, and where the biggest gaps and opportunities live. You'll come out of it with a clear picture of what's working, what isn't, and a prioritized roadmap for the next 6–12 months that your team can realistically execute.
This engagement typically runs 6–12 weeks and works well whether you're building lifecycle from scratch or you've got a foundation in place and are ready to do something more sophisticated with it.
For teams that want a director-level strategist in their corner beyond the initial engagement
Some clients want help executing the roadmap after the audit wraps. Others bring me on as an ongoing strategic resource — someone to gut-check decisions, lead strategic initiatives, and keep the program moving forward without having to hire a full-time director. Retainer arrangements are scoped based on your needs and my current availability.
For teams that are drowning in reactive work and need to get organized
Great email strategy doesn't happen in chaos. If your team is constantly in fire-fighting mode — missing QA windows, skipping strategy, reacting instead of planning — the problem is usually upstream. I help teams build the internal scaffolding that makes proactive work possible: intake and request management systems, editorial calendars, campaign roadmaps, AB test plans, cross-functional workflows, and QA processes. This work can be part of a broader engagement or tackled on its own.
That's okay. Most people aren't, and that's exactly what a first call is for. Tell me a little about where your program is today and I'll tell you honestly whether I can help and how.